Marketing industry

Marketing, Marketing Research & Entertainment.

DAC.digital delivers bespoke custom software solutions and dedicated nearshore and offshore software teams experienced in marketing, marketing studies and research, entertainment Proof of Concepts, MVPs, and complete SaaS digital products for companies worldwide.

How do we work?

WORKSHOPS

We’d run discovery workshops to understand your idea, product and business goals. We’d cut the process and involve product designers, tech leads, architects, and domain experts.

ESTIMATION

You’d receive a fixed or T&M estimation – depending on your preference and the type of work to be delivered. No matter how we deliver, you’d receive a quality product!

DEVELOPMENT

A dedicated team will deliver the solution and scope as agreed upon and signed before the start. You must complete information and communication from a dedicated PM or Delivery Manager.

GO LIVE

Once the product or feature is ready, we’d deliver it to the market with you, monitor and implement changes and upgrades as needed. Expect a partnership with us, not a one-off project!

What is Marketing and Market Research?

Marketing refers to creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Marketing research, on the other hand, is the systematic process of gathering, analyzing, and interpreting information about a particular market, target audience, or competition.

Market research can help businesses gain valuable insights into their target audience, such as their needs, preferences, and behaviors. By using this data, companies can tailor their communication and marketing strategies to reach better and engage with their target audience.

Digital product companies can benefit significantly from experimental research and benchmarking to improve their sales, user experience, brand, media experience, and e-commerce and shopping experience. By testing and analyzing user behavior and preferences, companies can identify areas for improvement and optimize their products and marketing strategies.

Companies providing market research services include Nielsen, Kantar, Ipsos, and GfK. These companies conduct surveys, focus groups, and other types of research to gather data and insights on target audiences.

Marketing, Market Research and Entertainment case studies.

Spark platform: Taking user experience testing to the next level

“We wanted to develop further our internal product called Spark. Spark Platform allows users to automate marketing surveys. It is the most powerful, implicit user testing platform we run, and we wanted it to be intuitive and self-serviced by the users.”

-Michael Schießl, CEO and co-founder

Spark case study

Krzysztof Gola General Manager Software

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How does eye tracking help in better market research?

Eye tracking is a research technique used to measure where people look, how long they look, and in what order they look at visual stimuli such as advertisements, websites, or products. Eye tracking can provide valuable data for brand research, e-commerce, and UX testing for mobile and web portals.

In brand research, eye tracking can be used to measure brand recall and recognition and identify which elements of brand identity are most effective in capturing attention and building brand awareness.

In e-commerce and UX testing, eye tracking can be used to identify areas of a website or mobile app that are causing confusion or frustration for users and optimize product placement and layout for maximum visibility and engagement.

Market and experimental research are critical tools for digital product companies looking to improve sales, user experience, and brand awareness. By using data-driven insights, companies can optimize their marketing and product strategies for maximum impact and ROI.

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What is media and entertainment?

Media refers to communication channels that are used to disseminate information or news, including print media (newspapers, magazines), broadcast media (television, radio), and digital media (websites, social media, blogs).

Entertainment refers to activities designed to provide an audience with pleasure and amusement, such as movies, television shows, music, video games, and live events.

Examples of well-known industry companies

The most well-known media and entertainment companies include Walt Disney, Time Warner, Comcast, Netflix, Amazon, Facebook, and Google.

How is software linked to
media and entertainment?

Software and mobile application development are critical to the media and entertainment industries, enabling companies to deliver content to their audiences through digital channels. Many media companies have developed mobile applications and online platforms like Netflix, Hulu, and Disney+.

There are also several SaaS solutions used by the media industry, such as Salesforce Marketing Cloud, which enables companies to manage their marketing campaigns across multiple channels, and Adobe Creative Cloud, which provides creative tools for designing and producing media content.

Digital solutions applied to the media and entertainment industries include virtual and augmented reality technologies, which enable companies to create immersive experiences for their audiences. For example, the NBA uses virtual reality technology to give fans a 360-degree view of live games.

Market technology trends in media and entertainment.

Digital trends in the media and entertainment industries include the increased use of artificial intelligence and machine learning to personalize content recommendations and the growth of social media platforms to reach audiences and engage with them in real time. Additionally, live streaming has become increasingly popular, allowing audiences to experience live events and performances from the comfort of their own homes.

Hire a dedicated team of software developers with experience in Marketing, Market Research, Media and Entertainment or work with us on a streaming platform project-based approach with a fixed price, fixed scope and fixed time agreement and free up your resources to focus on your core business!

We will help you deliver high-quality bespoke software development services.

Your entertainment-dedicated development team of product-oriented engineers will support agile or fixed software projects. You can either hire a single engineer or a team of software engineers with media and entertainment systems experience working in an Agile way or scale your project with multiple dedicated teams focused on full-scale product delivery and sharing your risks.

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