Market research can help businesses gain valuable insights into their target audience, such as their needs, preferences, and behaviors. By using this data, companies can tailor their communication and marketing strategies to reach better and engage with their target audience.
Digital product companies can benefit significantly from experimental research and benchmarking to improve their sales, user experience, brand, media experience, and e-commerce and shopping experience. By testing and analyzing user behavior and preferences, companies can identify areas for improvement and optimize their products and marketing strategies.
Companies providing market research services include Nielsen, Kantar, Ipsos, and GfK. These companies conduct surveys, focus groups, and other types of research to gather data and insights on target audiences.