Europe Union
Published: 23/11/2023

8 tips for choosing a custom software development company

This article is sourced from Radosław Szmit’s Linkedin newsletter. If you want to delve deeper into the IT business and stay abreast of the latest updates, follow Radek on Linkedin for continuous insights!

From whom do insights come? 

At, Radek performs the role of Head of Growth and executes growth and business strategies for one of Europe’s fastest-growing software and AI companies. With over 14 years of experience in the IT industry, he has helped numerous clients and partners achieve their digital transformation goals and create value for their end customers.

8 tips for choosing a custom software development company

The guide to custom software development company continuous… In this part, I’m focusing on the best practices when picking the custom software development company for your business’s needs. Let’s dive right in. 

1. Portfolio

If you want custom programming services from a custom software development company, make sure you find one experienced so they can provide solutions that are right for you. When a software development agency has experience in a particular field, it will have the resources to take on multiple projects simultaneously and provide high-quality results with lower turnaround times.

Therefore, the number one thing you should pay attention to is a company’s portfolio. When hiring a custom software developer, it’s essential that you find one that is experienced and has managed similar projects to yours. If not, some setbacks may cost more money later than if you had chosen someone else from day one because of poor skill sets or lack of experience in general.

If an agency has expertise in custom programming services, they’ll likely have lower turnaround times while still providing custom services to your software development process needs.

A trusted custom solution provider will be able to supply unique solutions for custom programming demands – and the more they know about this market, the more confident you can be that everything will go well! You should also consider their previous work in terms of quality.

Perhaps you should also consider what type of customizations are available – which depends on your company’s needs and how long it takes developers (or freelancers) to complete these custom programming services.

If you need something fast-paced, then prices may be higher, but the tradeoff might be worth it if deadlines matter more.

2. Testimonials and referrals

Customer reviews are not something custom software development companies take lightly. While some may be biased, they’re usually an excellent indicator of how others have been satisfied with the quality of service they received. Knowing past customers’ points of view will help you decide if a particular company is the right fit for your business.

If a custom software developer has testimonials from clients, they provide high-quality custom programming solutions with excellent customer service and lower costs than competitors.

Testimonials can come in many forms: in-person meetings, phone conversations, and written letters. These forms offer insights into what customers think about specific custom development providers.

Another way to learn more about custom software developers is through referrals. If someone close to you has custom software development needs, you can contact them and ask whom they hired and whether they were satisfied with their choice.

3. Experience in your industry

You should limit your search to companies with experience within your niche. This is specially helpful regarding any specific customizations or details needed by a custom solution – as they will likely know all the ins and outs of what these types of organizations need!

Knowing the industry is also extremely helpful for learning the trends, competitors, and general overview. If this applies to you, having an expert on staff (or freelancers) who profoundly understands how custom programming services work can save time, money, and effort – so you get better results from far less hassle.

4. Tech stack

Custom software development companies will have different customizations for a custom solution depending on the tech stack they use. Individual stacks are best suited to solving specific needs, and custom programming services can be tailored specifically to match those demands, saving more time, money, and effort by getting better results.

For example, many custom solutions require multiple technologies to provide a functional and efficient result with limited issues or bugs due to poor code quality. This would mean your business should find out what types of customizations are available before choosing a particular provider because this impacts how long it takes developers (or freelancers) on staff hours to complete these projects.

Some customizations are specific to the type of custom software development company you’re looking at. This will include what tools they use, any certifications on staff, and even their business model for custom programming services – so do your research before going with a provider.

5. Cultural fit and communication

Whether you’re looking for custom development providers on staff or a custom software development company – it’s essential to find one with the right cultural fit and communication skills. This will ensure your custom programming project runs more smoothly from start to finish, and there are no issues when submitting changes to keep up with your needs!

If you want more information about what makes a particular custom software developer great, then reach out over email before anything else! That way, they can answer your questions and explain if this will be worth the investment for them and yourself.

The conversation should always include goals related to custom programming projects because without understanding those, it’s hard to get custom solutions that will work for you.

quote icon Properly formulating a project goal is just the first step in successful project management. Effective communication is also critical to project success, and includes establishing clear communication channels and protocols, as well as developing a communication plan from the outset. By doing so, project managers can ensure that everyone is informed and that problems are addressed quickly and efficiently. quote icon
Krzysztof Gola
Krzysztof Gola General Manager Software at
6. Competencies and skills

Custom software development companies should have custom programming competencies and skill sets related to their customizations. This will ensure that you’re only getting services from someone truly qualified for a custom solution, not just someone with said experience in your industry – which can be helpful but may mean nothing when customizing code! They also need this knowledge to know what implementation details are required.

This is especially important if you want something like a website or app developed. These solutions require other things outside the scope of custom programming, including design (unless you want an out-of-the-box template), marketing, publicity, etc. Make sure there’s room in their budget before customizing a tailored solution because they will be custom programming for the scope of your project, not just what you initially asked them for!

7. Workflow

For custom programming workflows, they may vary between custom software development companies as well. This is because some providers will be more hands-on than others, which can affect the time it takes to customize, especially if their developers have a different skill set from those on your staff.

The other thing that affects this is specific customizations – like the back and front end, for example. They’re two separate things, so you’ll need someone good with both to provide efficient services without issues!

Another thing that changes workflow is how many people work on custom projects simultaneously. Some custom solutions require teams, while others don’t need anything but a customized software developer. Based on your custom programming needs, you’ll need to decide whether you want a development team, as this can change the timeline for customizing!

8. Pricing

Of course, budget matters.  Custom software development companies can range in price from tailored solutions that are more affordable to those with custom programming prices as high as you can imagine them to be – and more elevated. This includes things like the type of customizations needed, how many customizations there are, and what skill level is required for a particular project to be done successfully – so be sure to ask about all these before going with someone!

It’s always best not to go with the lowest-priced person because this may lead to custom programming issues later. If your budget allows that, it’s worth paying upfront for higher skill sets, time-saving capabilities, or peace of mind! It’ll make any future work much smoother without having customization bugs ruining everything.

Some providers will give a quote over email, while others will custom program a custom solution for you without giving an estimate until they’ve done the work. This could be because of their experience – not everyone in custom programming has to provide estimates, and some providers may have different pricing structures than others. Hence, it’s always best to ask!

Custom software development companies are available worldwide, but finding one local can save money on fees and travel time if necessary.

They also provide custom solutions based on your needs, meaning you’re only getting customizations related to what matches your scope of work instead of just services from someone who specializes in said industry.

Remember that a well-thought-out custom software development process can turn your business around. Moreover, it can make it stand out, giving you a competitive advantage. Hopefully, thanks to this article, you will know what to look for in your ideal custom software development company from now on.

Keeping that in mind, check out what the custom team from can do for your project!

Radosław Szmit
Radosław Szmit Head of Growth

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